Wits' End Productions

Project

New Crib on the Block

Experience the unique character of a neighborhood and then reflect it in an innovative hotel. That’s what the Hotel Indigo brand did for its new property in New York’s Lower East Side. To share the concept with the world, Wits’ End designed an award-winning video that’s as distinctive and exciting as the neighborhood.

Using the artistic graffiti in the community as an inspiration the video takes viewers from the subways – to the streets – to the gallery walls. It’s a staccato-fast fusion of street art, local personality, landmarks and the quirky traits of the neighborhood. At the end of the tour you find yourself at the site of the new Hotel Indigo. You’ve done more than experienced the location, you’ve experienced the concept behind an amazing, innovative hotel.

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