As the Account Services provider, Wits’ End Productions is responsible for the overall production, management and execution of the Americas Investors & Leadership Conference for IHG. This annual event draws more than 7000 people.
The ongoing challenge is continuous reinvention and improvement of experiences to keep them relevant to each participant. Wits’ End approaches the event from the perspective that there isn’t one conference. There are multiple conferences focused on the unique needs of different segments of the audience. Then we bring aspirational ideas and techniques to introduce change, translate ideas, activate brands and secure customer loyalty.
The results – top rated attendee reviews and positive, measurable results.