3 Reasons Your “Back to Work” Video Can Keep Employees Healthy

david Uncategorized June 12, 2018

Communicating Your Back-to-Work Health and Safety Procedures Message Most Effectively

Regardless of the size of your business, your COVID-19 ‘task force’ may currently be focused on identifying the best approach to bring em

ployees safely back to work. You inherently know that the stakes are raised. You have to train teams on adopting CDC guidelines and your company’s best practices. In essence, it’s a heavy lift of change management to get your employees to modify their existing brain and muscle memories – not only for their own health and safety, but also for the health and safety of others.

Did you know…video can serve as one of your strongest tools to make these behavior changes ‘stick’ and ensure compliance?  If you weren’t aware (or as a refresher), consider this about video and its key relationship to content retention, courtesy of Forrester Research and SAVO Group.

3 Reasons a “Back to Work” Video Can Keep Your Employees Healthy

Video is….

  1. Clear

Video is more effective than print or audio when communicating with English language learners (ELLs). It can successfully illustrate behaviors and complex concepts, ensuring that all of your employees receive and understand the essential messages that can keep them safe at work.

  1. Complementary

Video can enrich the print materials that you already have in place without being repetitive. Of course, you’re complying with local, state and federal guidelines by posting the required information. Perhaps you’re even creating additional print materials of your own. But when you add video to your company’s communications, you will add another dimension to your message and reach more employees on a deeper level.

  1. Concise

You can communicate more information in less time with a video than in print. Video combines sight, sound and motion to efficiently and effectively provide the information that your employees need to ensure that they can be safe at work.

As you finalize your communications for bringing employees back to work safely, know that with a strong production team, a video can be delivered quickly – and with a modular approach so that CDC procedures and your guidelines can easily be updated as the situation evolves.

As always, we’re here to help.  Feel free to connect with us to start a conversation.

David Fincher Directs the Eye

david Uncategorized June 3, 2018

If you have seen landmark films like Fight Club, Seven, or The Curious Case of Benjamin Button, then you have experienced one of David Fincher’s captivating and unique rides. He’s done film, TV and several musical documentaries on everyone from Nine Inch Nails to Madonna. Having started in advertising, Fincher has the range and ambition that takes film to a new level.[1]

The award-winning director’s films frequently employ low-key lighting with cool colors, wide shots and low angles. He tells character back-stories with flashback sequences, and frequently collaborates with Trent Reznor (of Nine Inch Nails) for music.[2]

Fincher is probably best known for being a perfectionist, who will keep cast and crew working on a scene for hundreds of takes, until he feels it is right. He makes very specific choices with the camera that he wants to make sure translate well to the screen. [3] It is not enough for you to watch the movie. He wants to immerse you in the film experience. He uses the camera to take his audience on a ride. He sometimes has been known to use stationary shots with unfocused backgrounds and have characters walk into focus.[4]

Another technique that he uses, is following his subjects with the camera to create an “in-the-moment” experience for the moviegoer. When he focuses the camera squarely on his actors (including Brad Pitt, Jodie Foster and Ed Norton, among others), the camera suddenly seems like an active participant in the film. The easiest way to think about it is that it creates a video game avatar effect.[5]

If a subject is walking, talking, gesturing, climbing a hill or wandering through the woods, the camera seems to be bumping right along with them. Each movement from the actor creates a whole new shot. This type of filming sucks the viewer into the movie, in a way that few other techniques can achieve.[6]

Having become one of Hollywood’s most well-respected directors, Fincher has an innate skill for communicating with the audience without saying a word: “As a director, film is about how you dole out the information, so that the audience stays with you when they’re supposed to stay with you, behind you when they’re supposed to stay behind you, and ahead of you when they’re supposed to stay ahead of you.”[7]

[1] https://www.imdb.com/name/nm0000399/

[2] https://www.imdb.com/name/nm0000399/

[3] https://www.polygon.com/2017/11/10/16634700/david-fincher-camera-movement

[4] https://www.imdb.com/name/nm0000399/

[5] https://www.polygon.com/2017/11/10/16634700/david-fincher-camera-movement

[6] https://www.polygon.com/2017/11/10/16634700/david-fincher-camera-movement

[7] https://www.imdb.com/name/nm0000399/bio?ref_=nm_dyk_qt_sm#quotes

On The Road to Rayne

david Uncategorized May 2, 2018

When we deplaned in Baton Rouge, we were tired and craving a big juicy burger. The almost hour drive to Rayne, Louisiana was stunningly beautiful and certainly warranted filming, but we had traveled to Rayne to document the ribbon cutting at their newly renovated Burger King. Driving down I-10, our stomachs growled.

As we rolled into town, we saw frogs absolutely everywhere: on trees, walls, buildings, basketball courts and more. This begged the question, “What is this town’s deal with frogs?”

The answer, it turns out, is pretty straightforward. Rayne is known as “The Frog Capital of the World.” It earned the title after getting a reputation for bullfrogs, a gourmet delicacy in the 1880s. Word spread fast. By the early 20th century, three Parisian brothers were shipping frog legs from Rayne all over the nation. Thus, the community’s claim to fame became, and remained, this unusual food. While the town no longer exports frog legs, the Rayne Beautification Board regularly commissions murals – from very realistic to a bit more fantastical – of frogs.

When we arrived on location, we could smell the French fries and felt the buzz. There was also a real sense of appreciation for the restaurant itself. You see, the Burger King had remained open during the renovation – a fact appreciated by the town leaders and the people employed there. Along with providing meals to residents, it turns out that Rayne is a welcomed respite for weary travelers on I-10. Those who stop over provide a great deal of revenue, and the Burger King is a significant contributor to the local economy.

The people of Rayne love their Burger King, and its renovation was a great reason to celebrate… and celebrate we did! And in case you were wondering, the burgers were delicious.

Fiona’s Story

david Uncategorized April 28, 2018

We spent 72 hours filming in Seattle and enjoyed every minute of it. Seeing the world from a different perspective is always educational, enlightening and just plain fun for our crew. And filming Fiona’s story reminded us that everyone’s life is unique.

Fiona works at the Crowne Plaza Seattle Downtown, and her commute is more a little more interesting than ours – to say the least. Everyday, she puts on sneakers, walks a mile from her house to the dock on Bainbridge Island and catches a ferry. She has a 35-minute ride across Puget Sound, and then walks three-quarters of a mile to the Crowne Plaza, where she is the Crowne Meetings Director. Once there, she slips off her sneakers and hits the “go” button for the rest of the day, working with clients on all aspects of meetings at this upscale hotel.

Talking to Fiona and her colleagues gave us peek behind the scenes at the Crowne Plaza Seattle Downtown. Fiona mentioned her philosophy of “one step ahead service,” where she seeks to anticipate customers’ needs before they ask. While we also strive to do this at Wits’, hearing Fiona’s take on the topic sparked a dialogue and gave us new ideas on how we can apply this to our own client service strategies.

At the end of the day, Fiona changes back into her sneakers and walks back to the pier to take the ferry home.

At Wits’, no one on our team commutes from an island, but like Fiona, we all travel to jobs that we love – and we are beyond fortunate that our video production work allows us to tell the stories of unique individuals every day.


9 Tips for Shooting a Quality Video on Your Phone

david Uncategorized March 25, 2018

In today’s world, more and more people are becoming in-the-moment brand videographers and citizen journalists. When you pick up you phone to film, these 9 basic tips help you create a quality video:

  1. Clean your lens before recording.
  2. The closer you are to what you are recording, the better the sound.
  3. Hold your phone horizontally.
  4. No one likes a shaky cam, so steady your device.
  5. Check your settings. We recommend 1080p at 24 frames per second.
  6. Take a moment to compose your picture, before you shoot. Remember, what you see is what you get.
  7. Observe lighting conditions. Look for odd shadows, and avoid backlit settings. For example, do not record someone standing in front of a window.
  8. Check on available storage space, since shooting video involves large files.
  9. Embrace your inner Steven Spielberg and have fun!

Whether you are just starting out using video as a storytelling tool or have already used the medium for marketing, the more you do it, the better your videos will become. Remember, the most important thing is to have fun!