3 Reasons a “Back to Work” Video Can Keep Your Employees Healthy

Video is….

1. Clear

Video is more effective than print or audio when communicating with English language learners (ELLs). It can successfully illustrate behaviors and complex concepts, ensuring that all of your employees receive and understand the essential messages that can keep them safe at work.

2. Complementary

Video can enrich the print materials that you already have in place without being repetitive. Of course, you’re complying with local, state and federal guidelines by posting the required information. Perhaps you’re even creating additional print materials of your own. But when you add video to your company’s communications, you will add another dimension to your message and reach more employees on a deeper level.

3. Concise

You can communicate more information in less time with a video than in print. Video combines sight, sound and motion to efficiently and effectively provide the information that your employees need to ensure that they can be safe at work.

As you finalize your communications for bringing employees back to work safely, know that with a strong production team, a video can be delivered quickly – and with a modular approach so that CDC procedures and your guidelines can easily be updated as the situation evolves.

As always, we’re here to help.  Feel free to connect with us to start a conversation.

When we deplaned in Baton Rouge, we were tired and craving a big juicy burger. The almost hour drive to Rayne, Louisiana was stunningly beautiful and certainly warranted filming, but we had traveled to Rayne to document the ribbon cutting at their newly renovated Burger King. Driving down I-10, our stomachs growled.

As we rolled into town, we saw frogs absolutely everywhere: on trees, walls, buildings, basketball courts and more. This begged the question, “What is this town’s deal with frogs?”

The answer, it turns out, is pretty straightforward. Rayne is known as “The Frog Capital of the World.” It earned the title after getting a reputation for bullfrogs, a gourmet delicacy in the 1880s. Word spread fast. By the early 20^th century, three Parisian brothers were shipping frog legs from Rayne all over the nation. Thus, the community’s claim to fame became, and remained, this unusual food. While the town no longer exports frog legs, the Rayne Beautification Board regularly commissions murals – from very realistic to a bit more fantastical – of frogs.

When we arrived on location, we could smell the French fries and felt the buzz. There was also a real sense of appreciation for the restaurant itself. You see, the Burger King had remained open during the renovation – a fact appreciated by the town leaders and the people employed there. Along with providing meals to residents, it turns out that Rayne is a welcomed respite for weary travelers on I-10. Those who stop over provide a great deal of revenue, and the Burger King is a significant contributor to the local economy.

The people of Rayne love their Burger King, and its renovation was a great reason to celebrate… and celebrate we did! And in case you were wondering, the burgers were delicious.

Fiona works at the Crowne Plaza Seattle Downtown, and her commute is more a little more interesting than ours – to say the least. Everyday, she puts on sneakers, walks a mile from her house to the dock on Bainbridge Island and catches a ferry. She has a 35-minute ride across Puget Sound, and then walks three-quarters of a mile to the Crowne Plaza, where she is the Crowne Meetings Director. Once there, she slips off her sneakers and hits the “go” button for the rest of the day, working with clients on all aspects of meetings at this upscale hotel.

Talking to Fiona and her colleagues gave us peek behind the scenes at the Crowne Plaza Seattle Downtown. Fiona mentioned her philosophy of “one step ahead service,” where she seeks to anticipate customers’ needs before they ask. While we also strive to do this at Wits’, hearing Fiona’s take on the topic sparked a dialogue and gave us new ideas on how we can apply this to our own client service strategies.

At the end of the day, Fiona changes back into her sneakers and walks back to the pier to take the ferry home.

At Wits’, no one on our team commutes from an island, but like Fiona, we all travel to jobs that we love – and we are beyond fortunate that our video production work allows us to tell the stories of unique individuals every day.