Cox Business and Hospitality Network

TEXT NEEDED? AIN'T THAT NICE? Text Needed? IN A SMOOTH WAY TEXT NEEDED? AND LOTS OF OTHER MEDIA TEXT NEEDED? GET SLIDER REVOLUTION TODAY

 

TBD.

 

TBD.

THE ASK

To deliver an unforgettable, fully integrated conference experience and dynamic marketing communications campaigns that represents Cox Business and Hospitality Network as providers of scalable technology solutions for hotels and hospitality venues at the annual destination for industry leaders, Hospitality Industry Technology Exposition & Conference (HITEC) is the premier hospitality and technology show.

THE SOLUTION

Cox Business and Hospitality HITEC 2019 To elevate awareness and engagement among HITEC attendees, Wits’ executed a comprehensive experience for attendees – beyond the trade show floor, including:

• A comprehensive marketing communications plan featuring new brand messaging and imagery from Cox Business and Hospitality Network
• Email marketing, a custom landing page, social media promo video, and LinkedIn social tags were used to engage attendees prior to the conference
• Sponsored content and events, including the Integration with Application of Guest Technology super session panel discussion, VIP Customer Reception, print collateral, and looped videos, were seamlessly integrated into the conference experience
• Co-branded trade show booth provided an excellent venue for product demos, presentations, and speaking sessions by Nokia and TruClear
• After the conference, targeted follow-up emails were deployed to visitors who engaged with the brands

THE IMPACT

# of conference attendees
# of videos produced
% of increased lead capture

WITS’ TACTICS

Trade Show Booth Production, Event Management, Email Marketing,