EVEN Hotel Grand Opening


Celebration of Wellness


Creating an immersive, well-coming grand opening for an exciting new hotel brand.



Generate excitement and enthusiasm for the introduction and launch of the wellness-focused IHG® EVEN Hotels brand.


  • WITS’ worked with the client brand team to create an immersive experience delivered on property in Norwalk, CT in conjunction with the grand opening of the first ever EVEN Hotel.
  • The “Celebration of Wellness” event experience leveraged brand elements targeted at the “wellness-minded” traveler. WITS’ imagined an event attendee journey which “well-comed” attendees with elevated, healthy menu items from the brand’s Cork and Kale restaurant. Attendees were encouraged to participate in a range of wellness activation moments including yoga on a uniquely designed oversized yoga mat and stationary cycling. We programmed moments during the event for brand and hotel leaders to conversationally deliver messaging in the custom designed outdoor event space. From creative concept to delivery WITS’ managed and produced a grand opening that inspired hotel staff, involved the local community and generated positive press coverage.



  • High attendance rate
  • Positive press coverage
  • Increased brand affinity for the staff


WITS’ Role

Creative Concept, Production and Event Management, Event Design, Experiential Design, F&B