Get To Know Your Technology
Get to Know Your Technology
“Price Assurance Tool” is technology personified in this BCD Travel product video.
THE ASK
BCD Travel needed a memorable way to educate audiences of the value and convenience that their Price Assurance Technology provides.
THE SOLUTION
“Price Assurance Tool” is technology personified in this 1:12 product video that illustrates the product’s
worth in an unconventional way, thereby raising awareness.
THE IMPACT
“Price Assurance Tool” became the foundation of a B2B campaign that connected audiences with a
technology persona as smart, reliable, approachable and progressive.
WITS’ ROLE
Soup-to-nuts video production services: creative ideation, scriptwriting, on-set production, video editing